The fun theory to better society

The fun theory is the idea of social change through the means of fun. Something as simple as fun is the easiest way to change people’s behaviour for the better. A collection of ideas aimed at changing social habits. Masses of people every day take the tube to go to work and school, using escalators instead of classic stairs, while obesity is becoming a real pandemic. Then, sound systems are installed in each step of the classic stairs reproducing the sound of the piano and… in few days escalators become desert.

None does separate collection of rubbish in a certain neighbourhood. A glass rubbish bin is installed which works like a score game: the more bottles are thrown in the holes, the more points are gained. Result: the percentage of separate collection increases exponentially.

The site quotes: “be it for yourself, for the environment, or for something entirely different, the only thing that matters is that it’s change for the better.”