In Naples, the Happy Taxi

The idea for this creative initiative came from an Italian film called lungometraggio di Rak that has been discussed much in the Italian media in recent weeks. The film tells the story of Sergio, a man who drives a white taxi in the city of Naples. He feels trapped in a life that does not suit him. The passengers who ride his taxi tell stories about their lives, which helps Sergio get away from his problems. He had abandoned his passion for music, had lost sight of his dreams and, above all, seen his brother Alfredo leave for Tibet in search of a spiritual path.
On September 25, many people elaborated deep thoughts and found the taxis bearing the logo of the event. The drivers were all ready to listen to reflections on happiness and desire.
The thoughts disclosed by the passengers will be shared on major social networks in the next few days.